Digital Marketing & Web Hosting Expert | SEO Specialist

I am a marketing professional that can help bridge the gap between small marketing departments and IT. I provide the best solutions for super fast website hosting, administration work, backups and performance monitoring all while providing best practices for SEO, PPC, HIPAA compliance, tech stacks and so much more.

Assisted with revolutionizing Marketing Operations by implementing Salesforce and HubSpot. • Implemented HubSpot & Salesforce for seamless integration with legacy systems during staffing changes. • Led Birdeye rollout for digital reputation management amid department restructuring. • Sent 299 targeted newsletters via HubSpot in 5 months during restructuring. • Demonstrated versatility and effectiveness during restructuring, managing multiple responsibilities during new hires. • Delivered high-quality results under pressure, relaunching two websites on accelerated timelines. • Orchestrated technical onboarding for new Marketing leadership for seamless transitions. Website Hosting • Optimized 15-20 company websites for peak performance and security. • Enhanced 12 WordPress sites with streamlined processes and robust security measures. • Planned and tested a cost-effective hosting infrastructure migration strategy for 2025. Domain Management • Managed hundreds of domain names. Recommended and implemented adjustments to mitigate spend and saved the company tens of thousands year-over-year. System Architecture • Conducted extensive research and evaluation of hundreds of tools, including CRM, Live Chat, SEO, AI, Social Media, Email Marketing, and WordPress plugins, to enhance operational efficiency. Data Analysis & Reporting • Tracking performance metrics across 15+ websites and inbound leads via phone, chat, and forms. Website Security & Performance • Prevented DDoS attacks and ensured website uptime using reverse proxies, advanced caching, and edge servers. • Static WordPress hosting & headless WordPress builds, inlcuding many tweaks, including the QUIC Protocol, HTTP/3, XMLRPC blocking, RocketLoader, Railgun, Polish, Mirage, WebP, Smart Hints, and pre-fetching. SEM (SEO, PPC) • Proficient in SEO trends and best practices. • Collaborated closely with content teams to drive organic and PPC traffic via keyword research and thoughtful content creation.

#diyMATT is all about my desire to do things myself and try to share the knowledge. I invested over a year making videos about cooking, woodworking, automotive and DIY related hobbies. I personally filmed, edited and developed 100% of the content.

Website Hosting • Optimized 150+ company websites for peak performance and security. • Enhanced all WordPress sites with streamlined processes and robust security measures. • Designed and executed a 4-4-3 backup protocol for data integrity. Domain Management • Managed hundreds of domain names. Recommend and implemented adjustments to mitigate spend and saved the company tens of thousands year-over-year. System Architecture • Conducted extensive research and evaluation of hundreds of tools, including CRM, Live Chat, SEO, AI, Social Media, Email Marketing, and WordPress plugins, to enhance operational efficiency in fast- paced environments. Data Analysis & Reporting • Tracking performance metrics across 150 websites and inbound leads via phone, chat, and forms. Website Security & Performance • Prevented DDoS attacks and ensured website uptime using reverse proxies, advanced caching, and a global network of edge servers. • Static WordPress hosting to headless WordPress builds, and many tweaks, including the QUIC Protocol, HTTP/3, XMLRPC blocking, RocketLoader, Railgun, Polish, Mirage, WebP, Smart Hints, and pre- fetching. SEM (SEO, PPC) • Proficient in SEO trends and best practices. • Collaborated closely with content teams to drive organic and PPC traffic via keyword research and thoughtful content creation. Interdepartmental Relationships • Supported IT department's marketing tasks to alleviate workloads and build trust, earning elevated permissions in Microsoft Office 365 Admin. • Aligned IT solutions with Admissions and Business Development needs to support organizational goals.

I help clients via online support channels with their technical difficulties. Primarily Wordpress template installation and customizations.